How the Media Creates Vegan Stereotypes

When someone says ‘vegan’, what type of person do you think of? Be honest.

Most people immediately think of 1 out of the 4 following stereotypes:

  1. A hippy who chains themselves to trees, is unemployed and rarely showers;
  2. Someone malnourished and unhealthy who must be dying of a protein deficiency;
  3. A health freak who is plant based (which is different to vegan); or
  4. A “you must be fun at parties” person who must be boring and misses out all the time.